HP powers "Madagascar 3"

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 
The power of HP technology and DreamWorks Animation SKG, has been combined to give audiences a wild treat with the breakthrough animation of the studio's 3-D movie, "Madagascar 3: Europe's Most Wanted", which recently hits theatres.
HP technology was used to help DreamWorks animators solve the artistic challenges that bring "Europe's Most Wanted" to the big screen in the third installment of the blockbuster "Madagascar" franchise. It is the first time that global audiences can experience a "Madagascar" film in 3-D. 
"HP Z Workstations power the creative genius at DreamWorks and help bring the next big thing in animation to audiences around the world. HP is committed to professionals in media and entertainment and will continue to work with leaders like DreamWorks to understand the needs of the industry and bring in the next big thing in technology," said Anurag Gupta, Country Manager - Workstations, Printing and Personal Systems Group, HP India.
"Our goal with every film is to push the limits of our creativity to bring the story to life for the audience. HP technology enables our artists to exceed those limits and focus on creating the most powerful 3-D animation experience," said Ed Leonard, Chief Technology Officer, DreamWorks Animation.

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