Smartphones and Rapid UPtake of DATA changing the World

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Smartphones and Rapid UPtake of DATA changing the World 
Recently, Ericsson's President & CEO Hans Vestberg held a briefing in San Francisco where he discussed how the rapid increases in subscribers and data-usage impact the entire Information and Communications Technology (ICT) industry. Network quality, user experience, billing and charging models and services offerings all need to be adapted to the rapid development. 
"Our business is to make sure that networks are built and designed to handle not just traffic growth, but the complexities in the different devices and different kind of traffic going across mobile networks today," said Vestberg.
The company released the second edition of its Traffic and Market Report - On the Pulse of the Networked Society, revealing that by 2017, 85 per cent of the world's population will have 3G coverage and that 170 million new subscribers were added to mobile networks in the first quarter 2012.
Vestberg further commented, "ICT is already addressing some of the greatest challenges of our time. With global coverage, ICT will be a fundamental lever of transformation and progress in the future."
The CEO repeated statements from the Q1 report in April 2012 that "the underlying business mix, with higher share of coverage and network modernization projects than capacity projects, was unchanged in the first quarter and this mix is expected to prevail short-term."
Chief Strategist Douglas Gilstrap joined Vestberg during the briefing and discussed the company's increased focus on OSS/BSS, to support customers in adapting to the rapidly-developing market for service providers. 
Moreover, Ericsson also presented updates on its Research and Development strategy with recently-appointed Chief Technology Officer Ulf Ewaldsson, and a closer look into the IP portfolio with Erik Ekudden, Vice-President of Technology Strategies & Industry. Today's Traffic and Market Report is based on measurements performed by Ericsson since the early days of mobile broadband, from a large base of live networks covering all regions of the world.


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