Canon rolls new Consumer Printer Campaign

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE


Canon India Pvt. Limited has launched its new consumer printer campaign around the PIXMA E series, a revolutionary range of home printing solutions. The campaign, 'Can a printer print love?' emphasizes on creating awareness around the endless possibilities of printing. Canon has roped in Bollywood actress, Anushka Sharma as the face of the digital and print campaign. The campaign targeted at reaching out to over 11 cities looks at creating awareness around the added benefits of PIXMA's E series printers.
Dr. Alok Bharadwaj, Sr. VP, Canon India said, 'The Canon PIXMA E series is the best thing that has happened to 1.3 million units inkjet printers industry in India. For Indian middle class households with school going children, it is a big value adds. We are positioning this category as a great enabler for users to express their emotions and feelings in a creative and fun way. We are leveraging our new young brand ambassador Anushka Sharma's stylish and youthful persona to make home printing a learning and gratifying experience. We expect to grow our inkjet biz by 33% this year despite overall depressed business environment"
Dr Bharadwaj added, "This new range of Inkjet all-in-ones, are loaded with revolutionary technology to make printing cost the lowest in not just in Canon range but in whole industry. Our customers and test labs endorse this view. This lowest running cost proposition has been taken to a higher orbit by launching a new customer engagement idea of ' Creative Park Premium' which is a Canon portal that helps you download numerous designs for making your home a so called 'creative center' for a bigger fun. This is biggest endeavor of building creative community ever done in the industry."

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