Zinnov reveals "Culture of Entitlement"

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Zinnov has released a study to evaluate the new-age employees’ expectations. Titled “The Culture of Entitlement”, the released study explores employees’ expectation of benefits irrespective of contribution, and the impact on MNC organizations in India.

The study reflected that employees in the MNC R&D fraternity in India have a strong sense of entitlement; with all respondents indicating that this culture is prevalent among the technology workforce in a moderate to a high degree.

Pari Natarajan, Chief Executive Officer, Zinnov, said, “Today, there is a need to re-orient the ‘Culture of Entitlement’ to a positive ‘Culture of Impact’. We need to implement an industry-wide competency assessment plan, improve transparency in the linkage between rewards, accountability and expectations, and create a well-defined learning and development programme to engage employees and help them upskill themselves”.

The study has revealed that the foremost reason for this culture of entitlement is the abundance of opportunities that the current workforce is exposed to. The pressure from society is also a factor, driven in part by the affinity for fancy titles. An interesting insight was that employees from established business schools and educational institutions have a higher and often unrealistic perception of their own performance, leading to inflated demands for benefits. However, some respondents admitted that the culture of entitlement was also caused by the evolution of the technology industry and apathy by MNC employers. In addition, media reports on hyped wage increase and the perceived impact of inflation influence this culture as well.

“Both management and HR need to work jointly in ensuring this culture is not perpetuated, which can have a highly negative impact on India’s positioning as a global innovation ecosystem,” added Nitika Goel, Program Manager - R&D Globalization Council, Zinnov.

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