Aircel betting big on "Mobile Internet"

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Aircel betting big on  
Intending to increase internet adoption, Aircel has launched another unique data plan, Pocket Internet 24 (PI-24). The innovative product offered at Rs.24 for a higher validity of 30 days, will enable customers to experience and experiment internet on their mobile phones at an economical price of less than Re.1 per day.

Especially designed for first-time mobile internet users, Pocket Internet 24 will offer adequate data to help familiarize with popular search engines and social networking websites. The customers will be able to download applications, surf net and stay connected with family and friends.

Anil Gupta, Regional Manager - North, Aircel, said, "India has the third-largest internet users in the world and is rapidly adding 70 million mobile internet users a year. It is ironic that despite this exponential growth a majority of the Indian population has never experienced internet on their mobile phones. These customers have used internet in cyber cafes and desktops but have never experienced internet on their phones due to limited awareness and knowledge of mobile internet. With Pocket Internet 24, we aim to tap this segment and drive internet adoption among first-time internet users....See More

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