Kingston to speed up Its Marketing Campaigns in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Kingston to speed up Its Marketing Campaigns in India 
Kingston is set to launch their new marketing campaign, which will redefine the way the Indian market views technology. The concept at the heart of Kingston’s new brand campaign is keeping memories alive. The memories referred to in its brand campaign are childhood memories making the emotional connect even sweeter. The new Kingston campaign will kick off in May and will be seen in-shop, outdoor and also on social media and digital platforms.


Scott Chen, Vice-President, APAC Region, Kingston, explains what this means for the brand said, "Kingston Technology has always believed in going the extra mile and thinking out of the box. It is this tradition that we are proud of and it is amply reflected in our new marketing communication in India. Over the 25 years that Kingston has been in the business, we have carried with us a wide range of memories. There have been victorious moments that have made us proud and there have been tough economic conditions during which we have had a great deal of support from our loyal customers and channel partners. This concept, therefore, perfectly reflects our company’s history that is replete with wonderful memories. I am thrilled that our marketing campaign in India will be built around this simple yet wonderful concept of reviving childhood memories."


The primary objective behind the new campaign is not just to connect with the consumer on an emotional level but also to help Kingston become the consumer’s favourite brand. The new communication concept will also be extended into the company’s social media campaign......See More

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