Kingston to speed up Its Marketing Campaigns in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Kingston to speed up Its Marketing Campaigns in India 
Kingston is set to launch their new marketing campaign, which will redefine the way the Indian market views technology. The concept at the heart of Kingston’s new brand campaign is keeping memories alive. The memories referred to in its brand campaign are childhood memories making the emotional connect even sweeter. The new Kingston campaign will kick off in May and will be seen in-shop, outdoor and also on social media and digital platforms.


Scott Chen, Vice-President, APAC Region, Kingston, explains what this means for the brand said, "Kingston Technology has always believed in going the extra mile and thinking out of the box. It is this tradition that we are proud of and it is amply reflected in our new marketing communication in India. Over the 25 years that Kingston has been in the business, we have carried with us a wide range of memories. There have been victorious moments that have made us proud and there have been tough economic conditions during which we have had a great deal of support from our loyal customers and channel partners. This concept, therefore, perfectly reflects our company’s history that is replete with wonderful memories. I am thrilled that our marketing campaign in India will be built around this simple yet wonderful concept of reviving childhood memories."


The primary objective behind the new campaign is not just to connect with the consumer on an emotional level but also to help Kingston become the consumer’s favourite brand. The new communication concept will also be extended into the company’s social media campaign......See More

Comments

Post a Comment

Popular posts from this blog

N Chandrasekaran appointed chairman of Tata Sons

Image
The board of directors of Tata Sons, at its meeting has unanimously appointed N Chandrasekaran as executive chairman, Tata Sons. N Chandrasekaran shall take charge from February 21, 2017. The board of Tata Sons said, “Chandrasekaran has demonstrated exemplary leadership as the chief executive officer and managing director, Tata Consultancy Services. We believe he will now inspire the entire Tata group to realise its potential acting as leaders in their respective businesses, always in keeping with our value system and ethics and adhering with the practices of the Tata group which have stood it in good stead.” Chandrasekaran was the chief executive officer and managing director of Tata Consultancy Services since 2009. A Tata lifer, he had joined the company in 1987 and was appointed as a director on the board of Tata Sons on October 25, 2016.
Read more

Fake GST invoice scam; 215 people arrested, ₹700 cr recovered

Image
Fake GST invoice scam; 215 people arrested, ₹700 cr recovered:  The   Directorate General of GST Intelligence (DGGI)   has recovered more than ₹700 crore from the arrested 215 people and in the last two months. The individuals who have been arrested for   GST fake invoice frauds   and are fly-by-night operators who fraudulently avail, pass on and utilize input tax credit (ITC) in multi-layered scams. The GST intelligence authorities have also registered over 2,200 cases and have unearthed more than 6,600 fake   GSTIN   entities. “Out of the 215 arrests so far there are 71 masterminds, 81 proprietors, 36 director/managing directors, 15 partners, 3 CEOs, 6 chartered accountants and one each of company secretary, broker, and GST practitioner,” the statement said.   The recent usage of data analytics, data-sharing and AI along with BAFTA tools has helped the agency to detect fraudsters with precise inputs. The DGGI in its statement also said that the arrested include several managing dir
Read more

Visa buys NFT based CryptoPunk and paid $150,000 in Etherium

Image
Visa buys NFT based CryptoPunk and paid $150,000 in Etherium:  Leader in the digital payments   Visa   has purchased a digital CryptoPunk for $150,000, marking the company's first ever   NFT   purchase. The deal is clearly shows that, Visa is stepping into the world of NFTs with its purchase of   CryptoPunk 7610 .   Going forward, NFTs and Visa to align and integrate them in new brand strategy to gain a sizable market share. However, NFTs have often been compared to physical collectible items like rare trading cards and works of art.   The CryptoPunk 7610, which feBlatures a female punk with a mohawk and large green eyes. "We envision there could be a future where your crypto address becomes as important as your mailing address," Visa's Head of Crypto said.   An NFT - which stands for non-fungible token - is a unique digital asset designed to represent ownership of a virtual item. Unlike bitcoin and other cryptocurrencies, NFTs can’t be exchanged like-for-like with an
Read more