Mahindra Comviva betting big on Digital Content
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
Mahindra Comviva has announced its partnership with Gondwana-City Productions (GCP). This tie-up with GCP will further strengthen Mahindra Comviva’s digital content portfolio, across video, voice and text, in the continent.
With this partnership, GCP will provide the most popular content from Francophone artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and many more local artists.
Atul Madan, Head of Digital Services, Mahindra Comviva, said, "We are excited about this partnership as Gondwana-City Productions works closely with a number of both local and international artists to source an extensive selection of digital music and infotainment content that cater to the diverse tastes of consumers in the Francophone region."
"The combination of partnering with GCP together with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa," further added Atul.
Catherine, Co-Founder, Gondwana-City Productions, said, "We bring a diverse range of content from the Francophone region that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets. Mahindra Comviva has a proven expertise of deploying and managing operator's complete music and infotainment services portfolio across different geographies and we are very happy to be a part of Mahindra Comviva’s success story in Africa."
Currently, Mahindra Comviva owns music rights for over 170,000 unique music titles in the African, Arabic and International categories, spanning multiple popular genres, including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humour, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in over 35 languages. Besides this, the company owns a huge collection of video-, voice- and text-based applications.....See More
With this partnership, GCP will provide the most popular content from Francophone artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and many more local artists.
Atul Madan, Head of Digital Services, Mahindra Comviva, said, "We are excited about this partnership as Gondwana-City Productions works closely with a number of both local and international artists to source an extensive selection of digital music and infotainment content that cater to the diverse tastes of consumers in the Francophone region."
"The combination of partnering with GCP together with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa," further added Atul.
Catherine, Co-Founder, Gondwana-City Productions, said, "We bring a diverse range of content from the Francophone region that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets. Mahindra Comviva has a proven expertise of deploying and managing operator's complete music and infotainment services portfolio across different geographies and we are very happy to be a part of Mahindra Comviva’s success story in Africa."
Currently, Mahindra Comviva owns music rights for over 170,000 unique music titles in the African, Arabic and International categories, spanning multiple popular genres, including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humour, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in over 35 languages. Besides this, the company owns a huge collection of video-, voice- and text-based applications.....See More
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