Tata Communication debuts Cloud-based Content Transformation Service

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Tata Communication debuts Cloud-based Content Transformation Service 
To provide high-definition (HD) content transcoding and delivery of HD video via the cloud, Tata Communications has announced the launch of cloud-based broadcast quality video transcoding and delivery service. Developed in partnership with Harmonic, the new content transformation service allows Viacom18 to maximize its return on investments made in creative programming and to tackle piracy by enabling simultaneous syndication play-out anywhere in the world.
The new service offers content creators, service providers and media professionals an integrated end-to-end workflow for moving content files to the cloud and transcoding them into broadcast quality formats ready for immediate delivery and transmission globally. 
Viacom18 is currently using the service for the daily transcoding and delivery of HD Masters of leading Indian soap programmes to its customers in Pakistan for same-day syndicated play-out. Sameer Kanse, Business Head -  Media Services, Tata Communications, said, "By speeding up monetization of creative content through more efficient production and distribution of digital content globally, we are helping the industry to bridge the gap between broadcast and the Internet, and to remain competitive in the rapidly-evolving digital media economy."  
Rajasekharan Harikrishnan, CTO, Viacom18, said, "Tata Communications" cost-effective and intuitive service has meant that our shows are picked up and transcoded to formats.....See More

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