Dell strengthens its existence far and wide in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Dell strengthens its existence far and wide in India 
Dell India(NASDAQ:DELL) has announced its confidence in bullish retail expansion plans for India, with the opening of its 100th Dell exclusive store in Rajajinagar in Bangalore. The opening of the 100th Dell Exclusive store marks an important step in the rollout of Dell’s marketing and retail strategy.

Strategically located on Rajkumar Road, 4th Block, Rajajinagar, the store offers the entire range of Dell's consumer products- laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, as well as related peripherals. The exclusive Dell store is a step towards enhancing the overall purchase experience for consumers in India. In India, the process of buying a laptop or desktop is still a significant decision by consumers. The wide display of products and knowledgeable staff allows the customer to enjoy a rich technological experience with an environment to make an educated and informed purchase decision.

Dell in India plans to double the number of Dell Exclusive stores in next six months. With this plan, Dell India would deepen its foothold in tier-2 and tier 3 markets. The brand has developed robust plans including aggressive marketing strategy, attractive pricing and retail expansion with an aim to enhance excitement, engagement, education and experiential purchase for the customer. The 100th Dell exclusive store reiterates the company`s commitment to the Indian market as it increases the available retail formats for Indian consumers.

P Krishnakumar, Executive Director & General Manager, Consumer & SB, Dell India said, "We are very happy to launch our 100th exclusive store in Bangalore. It has been our endeavour to enhance customer experience at our stores with superior products, service and the Dell experience. We are very excited to open our marketplace to sellers in these popular categories and offer a broad selection, affordable prices, great convenience, and reliable delivery to shoppers across India. Dell’s 100th exclusive store in Bangalore would not only help us boost sales but also will enable us to educate the masses about Dell’s revolutionary technologies."

Apart from the Dell Exclusive Stores, Dell also aims to reach out to the customer base through large format stores like Croma, Reliance Digital. A few thousand resellers spread across 700 towns........See More

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