M-Comviva extends Vantrix's Partnership to address growth in Mobile Video Traffic

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

M-Comviva extends Vantrix's Partnership to address growth in Mobile Video Traffic 
Mahindra Comviva has reportedly extended its partnership with Vantrix, a pioneer in mobile video optimization and delivery solutions. Through this extended association, Mahindra Comviva will effectively manage, optimize and monetize the explosive growth of video traffic that service providers are experiencing in their markets.

With this partnership, Vantrix's advanced video optimization solution, Bandwidth Optimizer, will be integrated with Mahindra Comviva's Mobile Data Platform (MDP), which is targeted at addressing the broadband traffic and specifically Video Traffic for Policy Management, Optimization and Monetization (MOM). This integrated solution will enable service providers to manage, optimize and monetize their mobile broadband video traffic while offering their subscribers a high performance and rich media experience, leading to increased data adoption and reduced network congestion.

Madan G. Onkar, Vice-President, Internet and Broadband Solutions, Mahindra Comviva, said, "Given the explosive growth in the video traffic and the increase in broadband subscribers globally, it is imperative that video traffic is managed and delivered intelligently, in the most optimal manner. It contributes to a significant portion of the service providers' data revenue today. We are excited to extend our partnership with Vantrix to jointly offer the policy-based video optimization solution to our customers worldwide."

"Today, it is evident that video content consumption is the key driver for data traffic growth on service provider networks. These providers need to manage the growing costs of this demand, offer a compelling experience to their customers and enable new revenue opportunities. We are delighted to partner with Mahindra Comviva to deliver a best-in-class solution to address these challenges. Our solution, Bandwidth Optimizer, is designed to improve the overall end user experience, while at the same time optimize the delivery of video content and enable monetization opportunities for our clients," said Alex Staddon-Smith, Sr. Vice-President, Global Sales and Business Development, Vantrix.......See More

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