Vodafone and ICICI Bank bring "M-Pesa" to Delhi / NCR

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Vodafone and ICICI Bank bring  
Vodafone India and ICICI Bank have jointly announced the launch of "M-Pesa" -  a mobile money transfer and payment service in Delhi and NCR. "M-Pesa" is the trademark of Vodafone. The service was formally launched today by the senior officials of Vodafone India -  Rajiv Kohli, Operations Director -  North;  Subrat Padhi, Business Head -  Delhi; and Suresh Sethi, Business Head, M-Pesa.

"M-Pesa" empowers the unbanked and underbanked sections of the population gain access to financial services via mobile phone. "M-Pesa" effectively leverages the combined strengths of Vodafone's global expertise in the domain of mobile payments and significant distribution reach in India plus the security of financial transactions provided by ICICI Bank. This service will now be available through 1,400 specially trained authorized agents and across 130 Vodafone exclusive retail stores in Delhi and NCR region.

Subrat Padhi, Business Head - Delhi, Vodafone India, said, "Vodafone is always at the forefront to introduce innovative products and services that enrich the lives of our customers. We are delighted to bring to Delhi, "M-Pesa", a world-class mobile banking service, in partnership with ICICI Bank. "M-Pesa" is a safe, secure and convenient service to transfer money and make payments beyond the reach of traditional banking channels. For households where the earning members migrate to larger cities for earning livelihood, "M-Pesa" will be the best way to send money back home to their families."

Rahul Joshi, Joint General Manager - Digital Channels, ICICI Bank, said, "ICICI Bank always brings to its customers innovative services that make banking easier and more convenient. With "M-Pesa", the Bank, in association with MCSL, a 100% subsidiary of Vodafone, now offers a unique service that provides basic banking facilities to millions of Indians who still depend on informal channels for their banking needs. This service will greatly contribute towards the larger financial inclusion objective of ICICI Bank......See More

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