IBM signs strategic alliance with Manthan Broadband

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

IBM signs strategic alliance with Manthan Broadband 
As per the latest update, the Big Blue IBM(NYSE:IBM) has announced a strategic ten-year deal with Manthan Broadband Services Pvt. Ltd.

IBM will provide a customized subscriber management solution for Manthan which includes IT infrastructure and subscriber support capabilities in an effort to increase revenue potential and improve the company’s customer experience. This will also set the foundation for leveraging IBM's Big Data and analytics capabilities to help Manthan effectively create advertisements based on the digital personalities of subscribers.

"We were looking for a provider to support us with technology and also strategic business insights to help in deploying the right processes and systems for increased customer loyalty and revenue growth. IBM's understanding of business transformation, the customer experience as well as the future of media and entertainment in India has immensely helped us in crafting our strategies for achieving new business heights," said Gurmeet Singh, Director, Manthan Broadband Services Pvt. Ltd.

Manthan is in the midst of making substantial investments to upgrade its network and set-top boxes to meet new government digitization standards to transform and modernize the media and entertainment industry in India. This engagement will complement these efforts by allowing Manthan customers to tailor their services by subscribing to cable channels of their choice......See More

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