Intel reaches 2 Million Customers for Its Nationwide Campaign
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
The second phase of the campaign reached out to 20 million households with the message of domestic digital adoption. The My Discoveries Experience Zones alone reached out to a million individuals by way of over a lakh demos showcased at the Zones.
Sandeep Aurora, Director, Marketing and Market Development, Intel South Asia, said, "We are immensely satisfied at the success of the second phase of the campaign. After the successful results in the first phase, where we covered 40 cities across the country and reached out to over 2 million customers by way of over 2 lakh demos showcased at the ‘My Discoveries’ experience zones, we have been continuing our pursuit of driving domestic adoption of technology across the country and the effort in our second phase too, has met with great success."
Intel’s new and improved 'My Discoveries' experience zones will provide new experiential avenues to consumers. These zones will also house a separate zone showcasing multiple......See More
Aiming to drive domestic adoption of technology among the consumers and spread the relevance of personal computing, Intel(NASDAQ:INTC) in India has concluded the second phase of its nationwide integrated campaign. The campaign was focussed on reaching out to potential first- time buyers in the country with the aim of increasing awareness about the benefits of technology and accelerating PC usage. In addition, Intel along with industry bodies such as NASSCOM, and ecosystem players had launched a nationwide Literacy Mission in India last year in order to enhance digital literacy in the country.
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The second phase of the campaign reached out to 20 million households with the message of domestic digital adoption. The My Discoveries Experience Zones alone reached out to a million individuals by way of over a lakh demos showcased at the Zones.
Sandeep Aurora, Director, Marketing and Market Development, Intel South Asia, said, "We are immensely satisfied at the success of the second phase of the campaign. After the successful results in the first phase, where we covered 40 cities across the country and reached out to over 2 million customers by way of over 2 lakh demos showcased at the ‘My Discoveries’ experience zones, we have been continuing our pursuit of driving domestic adoption of technology across the country and the effort in our second phase too, has met with great success."
Intel’s new and improved 'My Discoveries' experience zones will provide new experiential avenues to consumers. These zones will also house a separate zone showcasing multiple......See More
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