SAP enters into strategic alliance with SAS

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

SAP enters into strategic alliance with SAS 
In a bid to advance in-memory data analysis capabilities for businesses across industries, SAP AG(NYSE:SAP) and SAS have entered into a strategic partnership. SAP and SAS will partner closely to create a joint technology and product roadmap designed to leverage the SAP HANA platform and SAS analytics capabilities.

By incorporating the in-memory SAP HANA platform into SAS applications and enabling SAS’ industry-proven advanced analytics algorithms to run on SAP HANA, decision-makers will have the opportunity to leverage the value of real-time data analysis within their existing SAS and SAP HANA environments. The announcement was made at SAP TechEd, which was held last month in Las Vegas.
SAS and SAP plan to execute a co-sell pilot programme to engage select joint customers to validate SAS applications running on SAP HANA. The goal of this programme is to build and prioritize the two firms' joint technology throughout 2014, in particular for industries such as financial services, telecommunications, retail, consumer products and manufacturing. The applications are expected to target business areas that require a combination of advanced analytics running on an in-memory platform that will be designed to yield high value results. Such opportunities exist in customer intelligence, risk management, asset management and anti-money laundering, among others.

“Combining the power of SAP HANA platform with SAS advanced analytics applications is the first wave of innovation we plan to deliver to our joint customers. With the powerful capabilities that the two companies plan to deliver jointly, the opportunities are endless,” said Bill McDermott, Co-CEO & Member of the Executive Board, SAP AG.................See More

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