ZTE eyeing US$800-Million Revenue from India Operations in 2014

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

ZTE eyeing US$800-Million Revenue from India Operations in 2014 
As a part of its massive retail expansion plans, ZTE India has announced that it is targeting US$800 million revenues in the next one year. The company has also inaugurated its new exclusive experience zone in Gurgaon and further plans to invest US$10 million in marketing and branding initiatives in India. Despite telecom sector witnessing slow growth, ZTE India claims that it has registered a substantial growth with overall revenues amounting to more than US$400 million until October 2013.

Reinforcing its presence of over 13 years in the country, ZTE recently forayed into the open market with a large portfolio of smartphones and data cards. In addition, ZTE entered the managed services space with MTS after service contracts. After the country’s first 4G network in Kolkata, the company has now contributed to the 4G expansion in the Punjab with Airtel.

Xu Dejun, CEO, ZTE India, said, The ZTE exclusive zone in Gurgaon will also showcase the company’s limited edition smartphones, data cards and accessories. The company will set up many more stores in other high potential cities and will continue to invest aggressively in our terminals business.

Today, ZTE enjoys a customer base of over 36 million terminals users in the country. This widespread acceptance is a testimony to our differentiated, rich and widely trusted product portfolio, which is backed by a strong service and support network. Having forayed into the open mobile handsets market, we look ahead to offering a similar experience to end-consumers, added Xu Dejun........See More

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