Accenture Survey reveals consumer interest in Wearable Technologies
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
In a consumer electronics world dominated by smart¬phones, HDTVs, laptop computers and tablet PCs, a new market category is generating significant consumer buying interest which is wearable technologies. A new Accenture survey (Accenture Digital Consumer Tech Survey 2014) has found that more than half of consumers (52 per cent) are interested in buying wearable technologies such as fitness monitors for tracking physical activity and managing their personal health.
“In the past year, wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness. Every consumer is a digital consumer, and the keen interest in wearable technology provides further evidence of that,” said Mattias Lewren, Global MD of Accenture’s Electronics and High-Tech Industry Group.
In addition, the survey found significant consumer interest in purchasing phablets, an emerging category of mobile devices that combine smartphone and tablet PC functions while featuring a screen size of five-to-seven inches – in between a traditional smartphone and a tablet PC. The survey also unveiled strong purchase plans over the next year for traditional smartphones, HDTVs, laptops and tablet PCs.
More than half of consumers (52 per cent) who plan to buy a traditional smartphone in the next year indicated they would prefer a phablet. And while interest in phablets was significant, the surveyed also revealed that consumers continue to show strong interest in buying traditional smartphones and tablet PCs......See More
“In the past year, wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness. Every consumer is a digital consumer, and the keen interest in wearable technology provides further evidence of that,” said Mattias Lewren, Global MD of Accenture’s Electronics and High-Tech Industry Group.
In addition, the survey found significant consumer interest in purchasing phablets, an emerging category of mobile devices that combine smartphone and tablet PC functions while featuring a screen size of five-to-seven inches – in between a traditional smartphone and a tablet PC. The survey also unveiled strong purchase plans over the next year for traditional smartphones, HDTVs, laptops and tablet PCs.
More than half of consumers (52 per cent) who plan to buy a traditional smartphone in the next year indicated they would prefer a phablet. And while interest in phablets was significant, the surveyed also revealed that consumers continue to show strong interest in buying traditional smartphones and tablet PCs......See More
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