Karbonn and MediaTek become partners; announce new devices
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
Karbonn and MediaTek
have announced a strategic partnership in smartphone business. This
major partnership integrates MediaTek's innovative product engineering
roadmap into Karbonn's new portfolio of "true" octa-core and hexa-core
processor-based smartphone range.
Through this collaboration, Karbonn has introduced a new portfolio of smartphones, including Titanium Hexa, Titanium Octane and Titanium Octane Plus. With this partnership, Karbonn has become the first Indian brand to offer the “KitKat” OS experience to the Indian consumers.
Aiming
to capture the fastest-growing Indian smartphone market which grew by
nearly 229% in 2013, Karbonn’s partnership with MediaTek will allow
Karbonn to consolidate its domestic market position and make strategic
inroads into untapped international markets. The new portfolio with
KitKat OS will bring innovative features like gesture control, extensive
voice commands, redefined user interface, faster multitasking and more
which will help in attracting more consumers towards Brand Karbonn.
Pardeep Jain, Managing Director, Karbonn,
says, “We aim to bring constant innovations to our consumers and offer
them a distinct experience every time they use their smartphones. This
collaboration with MediaTek which enables advanced multitasking and
better performance is our endeavour to introduce devices which can
answer every emerging need in the industry. In this partnership, we will
launch an innovative range of smartphones which deliver cutting-edge
performance, thus making Karbonn a brand of choice for the demanding
consumer base.”
Priced
at Rs.16,990/- (MOP) for the Karbonn Titanium Hexa, Rs.14,490/- (MOP)
for the Titanium Octane and Rs.17,990/- (MOP) for the Titanium Octane
Plus, the devices will be ready for shipping from the last week of April
2014.
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