Vodafone launches "Be Smart" Campaign to drive 3G adoption

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 
With the increasing advent of data, the customer has become far more sophisticated and is evolving at a fast pace. The recent market trends indicate a huge spurt in smartphone sales. However, there is still a tremendous scope for adoption of 3G on these smartphones. Taking the lead to reach out to the smartphone users in New Delhi and National Capital Region, Vodafone India, one of India’s leading telecommunications service providers, has launched "BE SMART" Mobile Internet initiative.

While data offers an exciting opportunity with, many consumers using data-enabled handsets still do not use mobile internet. Vodafone’s "BE SMART" Mobile Internet initiative communicates the need for synergizing 3G technology with HSPA-enabled handsets, for a faster, smarter and better mobile internet experience.

Subrat Padhi, Business Head – Delhi, Vodafone India, said, “Vodafone is a leading telecom service provider in Delhi & NCR with approximately 92 lakh customers. A visible spurt in the demand for smartphones indicates a growing need for high-speed connectivity. Basis our insights, we feel there is a tremendous potential for customers using latest technology-enabled handsets to adopt 3G on their phones to get the best experience. Our new “BE SMART” Mobile Internet initiative targets these smartphone users and we hope to intrigue, excite and educate them on the faster, smarter and better experience of using 3G on their handsets on the go. The idea is to communicate to our consumers that smartphones are incomplete without Vodafone 3G and to enable the users to get maximum out of their handset by associating with 3G.”

This "BE SMART" initiative is in line with Vodafone's overall strategy to democratize data and enhance awareness on the benefits of mobile internet to both current as well as prospective customers. The new “BE SMART” initiative projects real-life situations with popular mobile applications.......See More

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