Dell strengthens its retail presence in India
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
The opening of the 200th store will enhance Dell India’s retail presence and also places a renewed emphasis on the brand’s commitment to the Indian market, as it becomes increasingly accessible to a widening consumer base. The combination of an aggressive market strategy, attractive pricing, a variety of products and rapid retail expansion, including in the Tier-II and Tier-III markets, has resulted in a robust brand strategy. This strategy is fashioned such that it creates engagement, education and an experiential purchase for the customer.
Manish Gupta, Director, Consumer & Small Business, Dell India, said, “It is invigorating to see our retail strategy achieving execution in a time frame that is shorter than that which is projected. It is indicative of the dedication that goes into all our efforts to serve customers not only with the best products, but an enhanced brand experience. The in-store purchase experience is a crucial component in the endeavour to engage with our customers and to surround them with the Dell philosophy. The 200th Dell Exclusive Launch is another milestone in a journey that has seen us grow from 47 stores in April 2013 to 200 stores today.........See More
Reinforcing its investment in retail expansion plans in the Indian market,Dell(NASDAQ:DELL) has inaugurated its 200th Dell Exclusive Store in Mayur Vihar, New Delhi. The opening of the 200th Dell Exclusive Store is a testimony to the vigour with which the brand is approaching its retail strategy. Only two months ago, the company had launched its 150th Dell Exclusive Store (DES) in Chennai. Three months prior to this, the company had inaugurated its 100th DES. True to its word, Dell has rapidly grown to 200 stores in an admirably short time span.
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The opening of the 200th store will enhance Dell India’s retail presence and also places a renewed emphasis on the brand’s commitment to the Indian market, as it becomes increasingly accessible to a widening consumer base. The combination of an aggressive market strategy, attractive pricing, a variety of products and rapid retail expansion, including in the Tier-II and Tier-III markets, has resulted in a robust brand strategy. This strategy is fashioned such that it creates engagement, education and an experiential purchase for the customer.
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Manish Gupta, Director, Consumer & Small Business, Dell India, said, “It is invigorating to see our retail strategy achieving execution in a time frame that is shorter than that which is projected. It is indicative of the dedication that goes into all our efforts to serve customers not only with the best products, but an enhanced brand experience. The in-store purchase experience is a crucial component in the endeavour to engage with our customers and to surround them with the Dell philosophy. The 200th Dell Exclusive Launch is another milestone in a journey that has seen us grow from 47 stores in April 2013 to 200 stores today.........See More
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