IDC strengthens its presence in South Asia

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

With fast-growing economies and a rapidly-expanding middle class, Sri Lanka and Bangladesh are on an IT adoption curve as evidenced by the IT market growth across various categories. Keeping this in mind,International Data Corporation (IDC) has expanded its footprint in these countries.

Eva Au, Managing Director, Asia-Pacific, IDC Asia/Pacific, said, "According to IDC, the expected PC CAGR in the next five years for Bangladesh is 7% and Sri Lanka is 5%. It is a stark contrast against APJ and worldwide with an expected CAGR of 0.3% and -0.3%, respectively. The South Asia region compared to APJ and worldwide has seen some phenomenal growth. For instance, PC consumption in both countries is expected to grow in the near future as majority of the customers will buy it as a first-time purchase. While many users in both countries still prefer to own one device that is suitable for all computing activities either consumption or creation, acceleration in broadband will create potential for exponential growth of ultra-mobile devices like tablets and smartphones."She further added, "With such large market potential, it goes without saying that IDC will increase its research efforts in this part of the world."

Jaideep Mehta, Vice-President & General Manager, IDC South Asia, expressed his delight, “Both these countries are becoming increasingly important IT markets, and IDC is seeking to fulfil its mission of entering markets ahead of the curve, and then producing world-class market intelligence for the benefit of its customers. This move will bring us closer to the local markets and ensure accurate tracking of important IT domains."

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