Pitney Bowes Partners with INRIX

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Pitney Bowes Partners with INRIX 
Pitney(NYSE:PBI) has entered into a multi-year partnership with INRIX to deliver advanced Location Intelligence solutions through the company's traffic intelligence platform.

By integrating location capabilities with traffic analysis, INRIX and Pitney Bowes will enhance the driving experience of today’s connected drivers. By delivering this information through INRIX’s mobile app, users are empowered to make better location-based decisions in real time.

"Pitney Bowes’ location intelligence solutions can add compelling new capabilities to the existing products of mobile-oriented companies such as INRIX. Our products help unearth non-obvious relationships between specific locations to improve the customer experience and drive loyalty," said James Buckley, Senior Vice-President & General Manager, Location Intelligence, Pitney Bowes.

Pitney Bowes Location Intelligence solutions merge organizational data with location data to provide users with the capability to make more informed decisions. For INRIX, this technology compiles and correlates addresses with coordinates from a mobile device to establish real time location or a desired destination. Combining that with other data such as specific traffic flow, demographics and behavior patterns, users can uncover key points of interest by accessing Pitney Bowes advanced location search. For example, if a consumer is planning to visit a popular department store in a specific region, the technology makes it possible to suggest a relevant restaurant recommendation for lunch.....See More

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