Google starts social campaign #ReachForTheSky with MARD

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE


Google starts social campaign #ReachForTheSky with MARD Google has announced the launch of a new social campaign called #ReachForTheSky, in association with MARD initiative. The joint campaign launched a website as part of Google's helping women get online initiative, will look to build support from existing Internet users and encourage more women to learn and use the Internet to excel in their lives. Joining hands with Google’s “Helping Women Get Online” initiative, MARD (started by Farhan Akhtar) stands to inspire change in society, to gather support for women empowerment. The jointly promoted campaign will look to generate awareness around the need to get women online as well as encourage existing users to help get more women online, and spread awareness of Gender Equality and Women Empowerment. Rajan Anandan, Vice-President & Managing Director, Google India, said, “There are 616 million women in India. Close-to half of the women are below 25 years age bracket. Empowering the young women population with information and Internet-related tools could transform India’s future. And I am delighted to share that, for the first time in India, women Internet users growth rate in urban India has exceeded men in the last one year. And we need to build on this start, and join the campaign with MARD to encourage more and more women to come online.”....See More

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