Smartphone adoption in India topped in Q2 2013, says IDC

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Smartphone adoption in India topped in Q2 2013, says IDC 
As per a recent update by International Data Corporation’s (IDC) AP Quarterly Mobile Phone Tracker survey, it has been noticed that the Indian  smartphone market has almost tripled its shipments year over year (YoY) in the second quarter of 2013 Q2 (2Q13). The survey found that vendors shipped a total of 9.3 million smartphones in 2Q13 compared to 3.5 million units in the same period of 2012. 2Q13 grew by more than 50% over the units shipped in the first quarter of 2013 (1Q13). The 5.0-inch- 6.99-inch screen size smartphones, or phablets, grew 17 times YoY and the phablet share has steadily risen to 30% of the smartphone market in 2Q13.

Manasi Yadav, Senior Market Analyst, IDC India, stated, "The growth in the Indian smartphone market is driven by consistent performance by local vendors who accounted for more than half of the total smartphone market in 2Q13. These vendors have been scaling up operations owing to rising migration of the user base from feature phones to smartphones."

"The dual SIM phenomena, which had accelerated the growth of local vendors in feature phone, turned to dual SIM smartphones flooding the Indian market. Topped with an attractive sub-US$200 price tag, these smartphones are highly attractive," said Kiranjeet Kaur, Senior Market Analyst, IDC's Client Devices Group.

Other key findings revealed that as the largest feature phone market in APeJ and second- largest for smartphones, India recorded a 21% growth YoY and a modest 4% growth quarter over quarter (QoQ) for total mobile phones, with the share of feature phones sliding further.......

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