HP Advisory on online market place websites
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
HP Advisory on online market place websites
At the outset, we would like to thank all our channel partners for their support to HP business. Channel partners are at the core of HP’s business model. HP(NYSE:HPQ) is a pioneer in setting up retail channel in India with more than 1000 exclusive and non-exclusive retail stores and has also invested heavily in developing a network of over 5000 channel partners across 200 cities in India.
All our demand generation activities have consistently helped drive business for our channel partners. HP has also made investment in IT Hub activations, ATL/BTL activities with the sole purpose of driving sales growth for our traditional channel partners.
HP has always followed transparent rules of engagement and clear governance processes which have helped us to overcome business challenges over the last 25 years.
Over the past months, we have seen a growing trend where unauthorized online/ecommerce sites deal in HP products at prices intended to disrupt market and to veer away customers. We are as concerned as our partner community about the loss leader tactics adopted by the e-commerce sites and have also received multiple representations and complaints from the channel partner community.
We see these disruptive practices as an industry wide issue impacting both the brand owners and the channel community and ought to be dealt appropriately in order to safeguard the interests of customers and partners. HP is constantly devising solutions to maintain balance in the ecosystem and for channel business to grow in a viable manner. A joint effort between partners and OEM’s is crucial to curb the practices of online sites which attempt to debilitate the channel.
As mentioned, we share the concerns of the channel partners and have taken several measures as outlined below to discourage the predatory discounts that are offered by the online market place sites.
HP Advisory on online market place websites
At the outset, we would like to thank all our channel partners for their support to HP business. Channel partners are at the core of HP’s business model. HP(NYSE:HPQ) is a pioneer in setting up retail channel in India with more than 1000 exclusive and non-exclusive retail stores and has also invested heavily in developing a network of over 5000 channel partners across 200 cities in India.
All our demand generation activities have consistently helped drive business for our channel partners. HP has also made investment in IT Hub activations, ATL/BTL activities with the sole purpose of driving sales growth for our traditional channel partners.
HP has always followed transparent rules of engagement and clear governance processes which have helped us to overcome business challenges over the last 25 years.
Over the past months, we have seen a growing trend where unauthorized online/ecommerce sites deal in HP products at prices intended to disrupt market and to veer away customers. We are as concerned as our partner community about the loss leader tactics adopted by the e-commerce sites and have also received multiple representations and complaints from the channel partner community.
We see these disruptive practices as an industry wide issue impacting both the brand owners and the channel community and ought to be dealt appropriately in order to safeguard the interests of customers and partners. HP is constantly devising solutions to maintain balance in the ecosystem and for channel business to grow in a viable manner. A joint effort between partners and OEM’s is crucial to curb the practices of online sites which attempt to debilitate the channel.
As mentioned, we share the concerns of the channel partners and have taken several measures as outlined below to discourage the predatory discounts that are offered by the online market place sites.
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