Videocon Telecom upgrades network to 2.75G EDGE
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
Videocon
Telecom has announced their network upgrade to 2.75G EDGE (Enhanced
Data for GSM Evolution), which is a 3G standard Technology. This 2.75 G
EDGE Network is capable of delivering consistent speeds up to 473.6 Kbps
which is almost six times the maximum speeds delivered by conventional
2G Network.
The
company’s strategy to upgrade to 2.75G EDGE Network is based on the
fact that very large audiences of approx 80% of Mobile internet users
still have 2G handsets and can be catered to by an enhanced 2.75G EDGE
Network. Further, the 3G telcos offer 3G Network only in select pockets,
which deteriorate the customer experience while moving from 3G pocket
to 2G network. Here with 2.75G EDGE network, the telco will be able to
offer a seamless network and experience to the Customers.
The
telco has rolled out a full-fledged marketing campaign around it and
had developed a very striking and prominent logo unit for 2.75G EDGE
network and has branded it “pauney teen G” network to get customer’s
attention. The telco plans to spend approx Rs.50 crore on marketing
communication on this campaign in the next few months.
Arvind
Bali, Director & CEO, Videocon Telecom, said, “Growing Mobile
internet comes with a huge opportunity and challenges for a 2G player
like us. With the growing smartphone penetration, customers are seeking
faster data speeds, that too at very reasonable rates. With still
approximately 80% of mobile data users on 2G handsets, there is a very
large audience that can be catered with a technology which is best of
both worlds, i.e. enhanced speeds at 2G rates. We are already seeing a
huge surge in our data consumption by over 51% already, data user
penetration has grown by 3% to touch 40% and average data consumption
per customer per day has gone up by 37% within a week of network
upgrade.”.....See More
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