Intel renews Channel Focus with new campaign for Technology Providers

Intel has announced a special campaign for the network of Intel Technology Providers in India. Through this campaign, Intel will train its Intel Technology Providers on the latest roadmaps and organize a series of e-street activations as well as launch a targeted digital campaign.


Intel has launched its channel membership program called the Genuine Intel Dealer program in 1995 and, over the past nineteen years, the program now known as Intel Technology Provider program, has evolved to keep up with the changing channel dynamics with over 20,000 technology providers registered across India.


Rajiv Bhalla, Director – Sales & Marketing, Intel South Asia, said, “Intel remains committed to the growing desktop enthusiast community and Intel Technology Providers have been a strong channel in driving technology transitions and delivering form-factor innovations in the form of NUCs, custom-built PCs and AIOs.  They have been the true champions of Make-in-India philosophy by offering flexibility and choice to consumers for their computing needs. With this campaign, we wish to further empower them, by creating more awareness and pride amongst customers in making their own PC, thus driving more growth for the Intel Technology Providers and boost their contribution to the Government’s Make-in-India vision... See more 

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