Abode ties up with Microsoft to redefine marketing, sales and customer service
Adobe has partnered with Microsoft, and the partnership will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points. The partnership will include the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM and allow brands to deliver experiences that take all customer’s engagements into account – from reach and acquisition to retention and loyalty. This new integration will help eliminate frustrating customer experiences that result when marketing, sales and service interactions are siloed.
“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers. The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care,” said Kirill Tatarinov, Executive Vice-President, Microsoft Business Solutions.
“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points. We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality,” said Brad Rencher, Senior Vice-President & General Manager, Digital Marketing Business, Adobe.
Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers. The partnership will bring an integrated CRM-Marketing solution to marketers across many industry segments, including financial services, travel and leisure. This partnership offers customers the ability to:
Align sales and marketing activities by tightly integrating audiences and their behaviours, which can help guide sales or service calls, identify sales opportunities or inform lead scoring.
Find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads.
Combine Web behaviour data with order history, return history, loyalty status and call centre history to not only identify wherein the sales lifecycle stage a customer is in, but then also deliver the right content at the right time, whether that content resides on a landing page, in a service follow-up email, or as an alert in a mobile app... See more
“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers. The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care,” said Kirill Tatarinov, Executive Vice-President, Microsoft Business Solutions.
“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points. We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality,” said Brad Rencher, Senior Vice-President & General Manager, Digital Marketing Business, Adobe.
Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers. The partnership will bring an integrated CRM-Marketing solution to marketers across many industry segments, including financial services, travel and leisure. This partnership offers customers the ability to:
Align sales and marketing activities by tightly integrating audiences and their behaviours, which can help guide sales or service calls, identify sales opportunities or inform lead scoring.
Find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads.
Combine Web behaviour data with order history, return history, loyalty status and call centre history to not only identify wherein the sales lifecycle stage a customer is in, but then also deliver the right content at the right time, whether that content resides on a landing page, in a service follow-up email, or as an alert in a mobile app... See more
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