Canon aims to grab a lion share in the Projector market
Does Canon have any plans of entering the Home Theater Projector space? In your views will large screen TVs drive the growth of Home Projectors in India?
Definitely Canon will be looking into entering into the home segment which is one of the important verticals. The reason is that a lot of people like to have small home theatre in their house and the new series that we have launched is going to answer those. One of the features that the new series of projectors have is short throw, which means that even in a small apartment one can have a very good projection. One do not have to go for a large screen which is definitely going to be very expensive.With a projector, one can have the size as bigger than a large screen. A large screen will cost about 5 lakhs and with projectors one can get very good quality of picture. So, we definitely like to target the home segment.
How much innovation do you encourage in your products?
Our products initially might be slightly expensive as compared to competition but when we see the life of a projector which is about 6000 hours, (the life of a projector is somewhere around 3 years) we find a lower total ownership cost, which means our projectors does have a very low maintenance cost. We also worked on a new feature called air filter which resist noise and also brought in it a new technology that gives a longer life to the projector. The second thing is that the lamp gives more life compared to other products in the market. It increases 40% of life which is a good saving. A customer can look at some of the elements like it is economic, increases the life by 20%. More or less these are some of the features that Canon has brought into the projectors. We feel that these are some of the things that are going to be a key differentiator between Canon and other products when looked from the price front. We like to position this product not just as a product for today at this price but over the time as a hazard free product that comes with less maintenance cost.
What will be your channel strategy for the projector range? What are the opportunities and scope available for your partners with this new launch?
In channel we are looking at two things – one is how do we reach the market in terms of width and secondly our focus on the vertical base. So we like to look for our national distributers to address all our entry level products which are the LV series. For LCOS series i.e., the value product, we like to look at it more with our vertical segment partners. For example, for health vertical, we would like to do more tie ups with the SI partners because this series have the DIACOM technology and plus it can also work on the LAN connectivity. So in this kind of situation, whether it is a hospital or a large institute, when they want to do any kind of installation it is important that they need an SI as a part of their solution offering. So we would like to see some and also want to tie up with the AV (Audio-visual) vertical. For AV we want a separate set of channel that has to be very strong in that domain. We would like to work on both the vertical base and also on the horizontal base to reach the customers...See more
Definitely Canon will be looking into entering into the home segment which is one of the important verticals. The reason is that a lot of people like to have small home theatre in their house and the new series that we have launched is going to answer those. One of the features that the new series of projectors have is short throw, which means that even in a small apartment one can have a very good projection. One do not have to go for a large screen which is definitely going to be very expensive.With a projector, one can have the size as bigger than a large screen. A large screen will cost about 5 lakhs and with projectors one can get very good quality of picture. So, we definitely like to target the home segment.
How much innovation do you encourage in your products?
Our products initially might be slightly expensive as compared to competition but when we see the life of a projector which is about 6000 hours, (the life of a projector is somewhere around 3 years) we find a lower total ownership cost, which means our projectors does have a very low maintenance cost. We also worked on a new feature called air filter which resist noise and also brought in it a new technology that gives a longer life to the projector. The second thing is that the lamp gives more life compared to other products in the market. It increases 40% of life which is a good saving. A customer can look at some of the elements like it is economic, increases the life by 20%. More or less these are some of the features that Canon has brought into the projectors. We feel that these are some of the things that are going to be a key differentiator between Canon and other products when looked from the price front. We like to position this product not just as a product for today at this price but over the time as a hazard free product that comes with less maintenance cost.
What will be your channel strategy for the projector range? What are the opportunities and scope available for your partners with this new launch?
In channel we are looking at two things – one is how do we reach the market in terms of width and secondly our focus on the vertical base. So we like to look for our national distributers to address all our entry level products which are the LV series. For LCOS series i.e., the value product, we like to look at it more with our vertical segment partners. For example, for health vertical, we would like to do more tie ups with the SI partners because this series have the DIACOM technology and plus it can also work on the LAN connectivity. So in this kind of situation, whether it is a hospital or a large institute, when they want to do any kind of installation it is important that they need an SI as a part of their solution offering. So we would like to see some and also want to tie up with the AV (Audio-visual) vertical. For AV we want a separate set of channel that has to be very strong in that domain. We would like to work on both the vertical base and also on the horizontal base to reach the customers...See more
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