NetRack aspiring to Reach International shores in 2015

What is NetRack’s current focus in the India market?

We have always stood up to address the challenges faced by the Industry. Our major focus will be to cater the industries with new products and innovative solutions, with a capability of addressing the most prominent issues like power, cooling, rack space and energy efficiency.

This year, we aspire to increase our reach in the international market and to give customers the best possible service. At present, NetRack has a strong foothold in ME & EU markets. Our primary focus will be on meeting the increasing demand of products like data center racks, networking racks, lab tables etc. This will in turn increase our productivity as businesses are continuously placing greater demand for upgrading their infrastructure with innovative products and solutions.

How important are the upcountry markets for your brand? How are these markets driving business for your brand?

To drive business, we are building a strong partner base and channel network in interior cities. Since upcountry markets are playing a big role in facilitating the growth, we will make sure to reach each and every corner of the upcountry market by doing road shows and other marketing activities. Last year, we had delivered services and captured a good market. This is necessary for business continuity. We aim to grow by 100% in the forthcoming years by delivering services to upcountry markets.

What is your competitive strategy in the market?

Speaking about competitive strategy, we have products which are very unique from other OEMs as they are manufactured with great engineering design for IT Infra standard. Delivering strategic assets along with quality and post-sales support are our key strengths. NetRack would incorporate newer technologies in its product portfolio to help the IT managers resolve the issues related to power efficiency, energy and cooling. We will not comprise on the quality as we follow and comply required standards like UL, ISO, WEE and ROHS standard...See more

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