Uninor’s GSKs to educate customers on use of internet

Aiming to engage more with its customers and educate them about mobile services, Uninor has launched a unique Grahak Shiksha Kendras’ (customer education hubs) across all its operational circles.

Uninor has opened 200 Grahak Shiksha Kendras (GSKs) that will act as a knowledge and awareness centres where existing and potential customers can walk in to get information related to Uninor voice and Internet services as well as resolve queries around the use of mobile phones.

Katja Christina Nordgaard, Executive Vice-President & Head of Corporate Affairs, Telenor Group, comments, “With our ambition to offer Internet for All, we believe in building and developing society through affordable mobile connectivity with reasonable and relevant services. In markets like India, we also see the need to spread awareness and educate people on how to use mobile technology, so they can enjoy and explore the full potential and use it more responsibly. The Grahak Shiksha Kendra is a step to build awareness and knowledge on how to take the full benefit of communication services in their daily lives.”

Vivek Sood, CEO, Telewings Communications Services (Uninor), said, “Through the Grahak Shiksha Kendra, we will be able to open our stores not just for sales and support but also educate the customers on using their mobile phones for relevant services, be safe and avoid transactions that are not intended. With our dedicated and trained team of Customer Relationship executives, 50% of whom are women, we will be able to make our customers confident and better informed.”

The company will convert 200+ retail stores across its six operational circles into GSKs in the first half of FY 2015 and another 300 GSKs will come up by the year end. Uninor has hired dedicated Customer Relationship Executives (CREs) to be deployed in each GSK store, where 50% of GSKs will have female customer relationship executives.

Consumers visiting these centres will be taken through a detailed experiential session on the use of mobile phones, services available, relevant key features ... See more

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