Vodafone Report states Mobile to enhance lives of Indian Farmers

Vodafone has published its Connected Farming in India report which concludes that the introduction of simple mobile services designed to help small-scale farmers in emerging markets could boost the farm gate incomes of 7 crore Indian farmers by over Rs. 56,000 crore in 2020.

The Vodafone report, based on research commissioned from Accenture Strategy with support from the Vodafone Foundation, has found that the average farming household lives on less than Rs.250 per day with many farmers struggling to feed and educate their families. Simple mobile services could enhance earnings of almost two-thirds of such farmers by an average of Rs.8,000/- per year, creating a positive impact in communities.

The Connected Farming in India report was released by Shri Raghav Chandra, Additional Secretary, Ministry of Agriculture, at a conference organized by ASSOCHAM on the potential of mobile to transform agricultural value chains for enabling e-Kranti.

Releasing the report, Shri Raghav Chandra, Additional Secretary & Financial Advisor, Ministry of Agriculture, said, “Technology for farmers is one of the focus areas under e-Kranti, a key pillar for realizing the Digital India vision.  The future of agriculture lies in bringing digital services to the farm as agriculture is increasingly becoming more and more knowledge intensive. The potential of mobile services in delivering this is unique as can be gauged by the success of the mKisan initiative that unleashes the power of the mobile in the hands of the farmers. The ‘Connected Farming in India’ report illustrates this in greater detail. It is, indeed, encouraging that ASSOCHAM and Vodafone have chosen to bring this important subject of enhancing value across the entire agriculture value chain to the forefront via this initiative.”See more

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