Micromax launches Canvas Knight 2

To build on to the leadership position in the Indian smartphone market, Micromax has launched its flagship product Canvas Knight 2, the first in the range of 4G smartphones and showcased its upcoming 4G range. The company has been consistently revolutionizing the 3G market since 2012 with the launch of some compelling affordable smartphones and aims to help the Indian consumers unlock the true potential of 4G with this new launch.

Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics, said, “India is at the cusp of digital revolution and we expect 4G technology to push internet usage to an unprecedented level. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24×7 data connectivity with increased video consumption and real-time mobility solutions. Smartphones always lead any such technology shift, much before full-scale network rollouts are done by operators. In our estimate, 4G handsets already account for 15% of total smartphone shipments, up from 4% two quarters back. Our popular series of Canvas Fire, Unite, Nitro will gradually move to 4G offerings. With a comprehensive portfolio of quality 4G LTE-enabled devices, we are confident of propelling the next wave of mobile Internet ecosystem in the country.”See more

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