Deloitte and Google Report reveals how Digital Engagement can help SMBs grow

The report, Connected Small Business: Unlocking India’s Digital Potential, unveiled by Google and Deloitte states that SMBs in India that use cloud and mobile tools are reaping huge dividends.  The Report further reveals that moving from offline to an advanced digital engagement could mean revenue growth up to 27 per cent more than those who have not begun their digital adoption journey.

Based on a national survey of 500 businesses, the report analyses the digital engagement of Indian SMBs to understand how digital technology could help them, and what that would mean for India as a whole. The report states that digitally advanced SMBs can help India achieve its national objectives of higher economic growth, creating jobs and more exports. Compared with offline SMBs, those with higher digital engagement are more likely to increase employment by up to 84 per cent, increase access to international markets by up to 65 per cent, and likely to offer new products up to 4.5 times.
C Prabhakar Director Deloitte 150x150 Deloitte and Google Report reveals how Digital Engagement can help SMBs grow

“India has huge potential to become one of the biggest economies in the world and digitization is one of the important factors that can make a significant difference,” said Prakash C Prabhakar, Director, Deloitte in India. “While conducting this study, we realized that two-thirds of Indian SMBs are missing out on a huge digital opportunity. In today’s time, technology is a critical success factor and can be the differentiator between success and failure.”Read more

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