Polaris launches next-generation OmniWeb application-iRetail

Polaris Enterprise Solution (PESL) has announced the launch of its next-generation OmniWeb experience for its flagship product iRetail. The next-generation end to-end retail application aligns store technologies to address the changing needs of the customer by making the modern retail experience “more efficient”. iRetail is a comprehensive feature-rich, scalable and robust application, enabling fully integrated multi-channel retail. The solution also helps businesses to go global by supporting multi-country and multi-currency functions for mid and large format retailers.

The OmniWeb functionality of the solution provides a complete omni-channel experience to customers my maintaining a single view of customer and inventory across brick and mortar, mobile and web. Having a single view of inventory brings economy of scale and reduces cost associated with stale location specific inventory. Further, a single view of customer ensures consistent shopping experience across different channels. The product brings the capabilities like “buy on web, pick at any store”, click to deliver to any address, merchandise return at any location, etc. Such capabilities can help retailers in Consumer Packaged Goods market, Lifestyles, Supermarkets and Consumer Electronics segment to create a competitive advantage by creating consistent shopping experience ...See more

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