Swipe to release the “online-only” brand “Elite”

Planning to bring more premium smartphones to the online customer, Swipe is all set to introduce a new brand called Elite, an online-only brand. The company has revealed plans to launch the first smartphone of the Elite series in the month of August.

After investing a year-and-a-half on research, Swipe is launching a truly innovative offering that is designed especially for tech-savvy online customers and the aspiring youth. More than 50% of the Indian population is in youth and majority of them have high aspirations of owning a premium lifestyle gadget like a smartphone packed with a multitude of features.

swipe 150x109 Swipe to release the online only brand EliteA recent research on the behaviour of smartphone buyers from Counterpoint Research’s Market Monitor service has revealed that close-to one-fourth (22%) of the total smartphone sold in India were sold online in 2015...Read more

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