HP digital print technology adopted by Bud Light

HP has announced that Bud Light has adopted HP digital print technology to produce 200,000 unique, limited-edition Festival cans available at 2015 Mad Decent Block Party music festival events. Bud Light becomes the first brand in the U.S. to use HP SmartStream Mosaic for mass customization.

Leveraging an HP Indigo WS6800 Digital Press and HP SmartStream Mosaic, 31 designs were transformed into more than 31 million possible graphics, ultimately creating 200,000 unique can designs, with no two cans exactly alike. These special edition Festival cans are currently available at Mad Decent Block Party events through September in cities across the U.S. and Canada.

“Customization on a global scale is the next frontier for brands. HP digital print offers the ability to quickly create and produce millions of unique designs, and Bud Light is the latest brand to leverage our mass versioning technology to craft a custom and shareable experience,” said Doris Brown-McNally, Worldwide Brands Business Development Manager, HP...Read more

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