Snapdeal acquires Reduce Data to build Discovery Products

Snapdeal has acquired Reduce Data, a Mountain View, USA-based programmatic display advertising platform. With this acquisition, the Reduce Data team will join Snapdeal and drive the roadmap to build a world-class discovery platform and associated tools for brands as well as over 200,000 sellers on the marketplace.

Reduce Data is focussed at powering brands to deliver advertising strategies for consumers across platforms and devices. Its proprietary platform leverages artificial intelligence, real-time data and other tools, delivering high return on investment for advertising campaigns. It was founded in late 2012 by Asif Ali, a Technology Entrepreneur as well as the Lead Architect at the company. The engineering team led by Asif Ali, which currently has customers across US, UK, India, is now a part of the Snapdeal family.

Speaking about this acquisition, Rohit Bansal, Co-Founder, Snapdeal, said, “At Snapdeal, we are always on the lookout for talented people who come with specialized skills that augment our capabilities. Asif comes with 17 years of rich experience in building web scale technologies, Product Management and building highly specialized teams focussed on a data platform and ad tech products. We are confident that Asif and his team will further strengthen .”Read more

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