Wipro and Maxicaster to deliver Over-the-Top Multicast and Multiscreen Solutions

Wipro has teamed up with Maxicaster, an end-to-end online managed and operated multiscreen TV solution provider. This alliance will enable Wipro to offer its integration capabilities and professional services on top of Maxicaster’s multi-screen platform solution. The Maxicaster platform, coupled with the complete managed back-end services from Wipro, incorporates all elements required to launch and manage a next-generation TV and multiscreen service.

“Wipro sees the OTT video market maturing at a significant pace with broadcasters, mobile operators and studios rolling out their services and firming up their media strategy. Wipro is investing heavily in building a next gen cloud- based solution portfolio.  These investments coupled with the Maxicaster partnership will help in positioning Wipro as one of the most innovative and competitive cloud-based media solution providers. This partnership not only gives us a powerful video OTT platform to serve traditional broadcasters at a significantly lower cost-to-serve model, but also more significantly, a capability to give video content providers an easy to set up cloud based D2C model with enhanced digital experience,” said Malay Joshi, Global Head of Media Vertical, Wipro Limited...Read more

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