Manthan introduces Hybrid Data Architecture for its Big Data Solutions

Manthan has extended its big data capabilities with a hybrid approach to data management. The hybrid data architecture that drives its analytics applications will make it easy and economical for businesses to use all of their structured and semi-structured customer data to gain accurate insights.
As customers use multiple channels and devices to engage with a business, the ability to piece together every interaction to build a granular as well as holistic picture of the customer becomes harder. Currently, most analysts do not have the means to piece together structured and semi-structured information as it lies in different systems and in different formats. Even businesses that use Big Data technologies need to transform semi-structured data and load into structured databases for holistic insights. This increases the cost of storage and the time to insights...Read more

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