Flipkart acquires strategic minority stake in MapmyIndia

Flipkart has acquired a strategic minority stake in MapmyIndia (CE Info Systems Pvt. Ltd), the two companies announced.

Flipkart’s strategy to transform supply chain through technology is bolstered by this business partnership to license map data and location technologies from MapmyIndia. This will extend a new layer of capability to Flipkart’s existing supply chain and logistics operations, making customer experience timely and hassle free.

Speaking on the occasion, Binny Bansal, COO & Co-Founder, Flipkart, said, “With this strategic investment, we are taking another concrete step toward transforming the supply chain ecosystem in India, making technology and information the driver of our supply chain and logistics solutions. The integration of comprehensive and accurate location data will allow us to deliver an even more personalized and delightful experience to our customers. This partnership is a strategic fit that gives us a sustainable competitive advantage. We maintain our position as the dominant player in the e-commerce space as we continue to invest heavily in scaling our technology and platforms, always ensuring that our customers get maximum value from their association with us.”Read more

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