Airtel announces Rs. 2,000 Cr Project for enhancing customer experience

Bharti Airtel has announced the launch of Project Next - its digital innovation program aimed at transforming customer experience across all of its services and touch points.

The company plans to invest up to Rs. 2,000 crores over the next 3 years under Project Next to launch several exciting digital innovations to step change the simplicity and interactivity of the Airtel customer experience. Project Next complements Airtel’s massive investments towards building a future ready network under Project Leap.

Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said, “At Airtel, everything that we do starts with our customers and we are obsessed about delivering a great experience to them. We look at the customer journey holistically and have identified 17 moments of truth. At each of these moments, our aspiration is to eliminate customer frustration and make the experience better via digital innovation."Read More

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