New Cinema LED Display from Samsung makes its debut

Samsung Electronics today announced it has installed its first ever commercial Cinema LED Screen at Lotte Cinema World Tower in Korea. Designed as a High Dynamic Range (HDR) LED theater display, the Cinema LED Screen creates a more captivating and vibrant viewing experience through next generation picture and true-to-life audio thanks to collaboration between HARMAN Professional Solutions and Samsung Audio Lab.

“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung Electronics. “We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future.”Read More

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