Chinese mobile handset brands record US$1.5-billion profit
According to the Counterpoint’s Market Monitor program for Q3 2017 (July–September), Global mobile handset profits grew 13% YoY in Q3 2017 due to strong performance of Samsung and Chinese brands.
Counterpoint Associate Director Tarun Pathak said, “This is the first time ever when the cumulative profits of Chinese brands have crossed US$1.5 billion for the first time in a single quarter. Usually, all the profits have been shared by just two brands Samsung and Apple. However, the Chinese brands have made inroads here as well.”
Tarun Pathak further added. “The growth of Chinese brands can be attributed to the diligent efforts in streamlining the supply chain with rising mix of mid- to high-end smartphones in their portfolio. Even in the premium segment, players like Huawei are positioning their flagship models just below the premium offerings from Apple and Samsung. This strategy is designed to penetrate premium market while maximizing revenue and profit.”Read More
Counterpoint Associate Director Tarun Pathak said, “This is the first time ever when the cumulative profits of Chinese brands have crossed US$1.5 billion for the first time in a single quarter. Usually, all the profits have been shared by just two brands Samsung and Apple. However, the Chinese brands have made inroads here as well.”
Tarun Pathak further added. “The growth of Chinese brands can be attributed to the diligent efforts in streamlining the supply chain with rising mix of mid- to high-end smartphones in their portfolio. Even in the premium segment, players like Huawei are positioning their flagship models just below the premium offerings from Apple and Samsung. This strategy is designed to penetrate premium market while maximizing revenue and profit.”Read More
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