Could Apple TV be the iPhone?

Traditional TV losing viewers to streaming services, the industry is still figuring out what its new economic model will look like. People love TV content, but they don't love the linear TV experience, where channels present programs only at particular times. However, internet or digital TV - which is on-demand, personalized, and available on any screen - is replacing linear TV. With the growth of digital TV content and even pictures got released through TV and personalised studio, opens a new era of growth of internet TV apps will generate more viewing and become more valuable. Now, you can watch first day first show on your TV, by just paying extra bucks. Since, consumers can watch content on demand, on any screen, and the experience is personalized to individual tastes.



The internet is getting faster and more reliable, while penetration of smart TVs and smart phones is also rising and the competition in the streaming market is heating up considerably after Disney announced plans to pull their content from Netflix and start their own streaming service next year. With the rapid Innovation, internet TV apps have frequent improvement updates and streaming is the primary source of UHD 4K video content. Apple has already committed $1 billion towards creating new shows and their largest acquisition was buying Beats for $3 billion in 2014. Why would they spend $75 billion to buy Netflix? Read More

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