Accelerate to Win: the Future of Work at Citrix Summit 2018

Citrix Summit 2018 has kicked off with the presence of 2,500 of dignitaries travelled from across the globe to be part of the annual summit in the famous, Anaheim Convention Center , which has been buzzing with conversation. The drone overhead captured some great photos, including this one:


The most energetic Citrix President & CEO David Henshall addressed on his vision key note address, the opening keynote session has presented the view of Citrix vision, customer innovation and technology. This is really an eye opening session by delivering the elegant experience and comprehensive security which could help organizations be productive, engage customers, and unlock innovation, which has continued for an hour.


To begin with Mark Ferrer, EVP and chief revenue officer, spoke about the evolution of Citrix products into solution sets that really resonate with customers, partners and employees. Mark introduced CEO David Henshall for a look back at 2017 highlights-including a 122% increase in new patents and an 80% increase in product releases, along with improved quality-and a look ahead to 2018. As Citrix accelerates to cloud and unifies the portfolio, digital transformation is “not just an opportunity, it’s an obligation to our customers,” David said. “And it all starts with you.”


Mark then introduced Victor Rodriguez, chief technology officer of Health Choice Network, to share their organization’s journey to the cloud and the close collaboration with Citrix that was necessary to make it successful. Mark also welcomed Maribel Lopez, founder of Lopez Research, to talk about the opportunity we have in front of us and share what she’s been hearing from enterprise customers.



Citrix technology is at the heart of workspace transformation for so many, Maribel explained, and customers need partners to guide them. “You are the front line of change,” she said. “Opportunity is all around you.” And her takeaway on our direction was encouraging: “I see a Citrix that is now playing to win.” Visit to know more! 

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