Social Influence Platform Klout To Out On May 25th

It is absolutely fact in this digital world that, you understand that your online presence can really help your offline career. Whether you’re a marketer analyzing Super Bowl ads, an investor posting about Bitcoin, or a software engineer explaining the newest technologies, you grasp the power of thought leadership to improve your career.


The San Francisco-based startup, which had raised around $40 million in funding from some big-name investors, was acquired by social customer service company Lithium Technologies for a reported $200 million back in 2014. Lithium later launched a product called Reach, powered by Klout, to “put the social back in social media marketing. the Klout deal gave it access to AI and machine learning capabilities, but as a service on its own? - well, that’s a different matter.


Klout, the pioneer in using big data to measure online expertise founded way back in 2008. Lithium acquired Klout and the combination brings together the 100 million consumers who engage across Lithium communities every month with the 500 million consumers touched by Klout to establish one of the biggest data footprints of consumer attitudes, preferences and activities. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machine learning capabilities but Klout as a standalone service is not aligned with our long-term strategy....Read More

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