FIFA World Cup 2018 to see a surging demand for Mobile Video Streaming

Independent research based on over 3,000 European subscribers on behalf of Openwave Mobility has found that one in three football fans (31%) will watch the 2018 Russia World Cup using mobile data. This is nearly double the number of people that watched the 2014 Brazilian World Cup (17%) using mobile data. The 2018 World Cup study was conducted in the UK, Spain and Germany and found that mobile operators can expect a surge in live streaming traffic over the course of the tournament.



Many subscribers (29%), however, revealed that they will shun their mobiles owing to poor Quality of Experience (QoE) and bill shock. During the 2014 Brazilian tournament, European subscribers shared the same worries through a study conducted in May 2014. Even after four years, the same fears of poor QoE and bill shock still dog the industry....Read More

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