Complex and Crowded E-Commerce Space in India

If e-commerce is a barometer to measure the penetration of internet in a country, one can assume that India is in its fast pace towards a fully-wired and online society. E-commerce is growing by leaps and bounds. Whether it is real or hyped-up is something that analysts can foretell.


A few illustrative descriptions may be relevant in this regard. The foremost is about the war between two American e-commerce companies – Amazon India and Walmart for supremacy in the Indian market. Amazon might have established its Indian subsidiary before Walmart. But the latter’s takeover of the homespun online distribution company – Flipkart – has changed the profile and reach of the U.S. online giant. Close to US$17-billion takeover deal, which will be hopefully completed by the end of this year, has created flutter in the corporate circles across the world. E-commerce companies have realized the potential of India as a future market for online business.


Does it mean that the brick-and-mortar distributive trade is on the back burner or it would cease to exist? If you visit some of the websites, which dish out data on online users, one may get perplexed and will conclude that physical retail will not have any time span left.  I believe that the brick-and-mortar stores will continue to exist with enhanced and new business model....Read More

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