Adobe and Drift Unveil Industry-First Conversational Account-Based Experience for Marketo Engage

Adobe and Drift Unveil Industry-First Conversational Account-Based Experience for Marketo Engage: Adobe (Nasdaq:ADBE) and Drift, the leading conversational marketing platform, today announced Conversational ABM™ for Marketo Engage, a first-ever conversational capability for account-based experiences (ABX) - a new way to identify, understand and engage B2B customer buying teams. Conversational ABM™ for Marketo Engage will be available to customers of Marketo Engage, part of Adobe Experience Cloud, enabling marketers to personalize every website visit from a target account with a personalized conversation in real-time.

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