Adobe Experience Platform Powers Customer Experience Management

Adobe Experience Platform Powers Customer Experience Management: Adobe (Nasdaq:ADBE) announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). It is an open and extensible platform, Adobe Experience Platform stitches together data from across the enterprise, enabling real-time customer profiles leveraging Adobe Sensei artificial intelligence (AI) and machine learning. Adobe Experience Platform activates content based on customer profiles to deliverpersonalized experiences in real time. Some of the world’s largest brands are already using Adobe Experience Platform in beta, including Best Buy, DXC Technology, The Home Depot, Verizon Wireless and Sony PlayStation.

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

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